Credit Crunch and Affiliate Marketing

Posted on October 7th, 2008 by Jay

A downturn in the economic cycle is the ideal time for internet marketers and affiliate sellers to up their game and focus on these new opportunities. It is easy to make the assumption that, with people starting to think about recession and the economic downturn, no one will want to spend any money but is this the case?

I don’t think so. I see it rather differently in fact - I see a whole generation who are used to spending freely, use the internet with alot more confidence than previous generations and who now expect a very high level of living. In addition, they have never experienced a serious economic downturn before and so have little experience to draw on.

Lets go through that one more time:

1. SPEND FREELY

2. EXPERIENCED INTERNET USERS

3. HIGH LIFESTYLE EXPECTATIONS

Looks like an ideal market to me! Whereas previous generations made cutbacks in their day to day lives through practical steps, todays generation are starting to look for ways to maintain their lifestyles but also by paying less money. And at this stage, I’m thinking online price comparison sites!

Seriously! This is the “Ask Jeeves” generation - when they have a problem, they are turning to their internet browser for solutions.

Lets add the time of year into the mix and what have we got? We have a young, motivated customer base who are looking for ways to save money on Christmas!

And if that isn’t a market you can make money from then you are in the wrong business. Check the previous link for one example of how to appeal to this market - its a simple idea however also a perfect example of a text-book affiliate price comparison site.

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Filed under: Credit Crunch, Saving Money

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One Response to “Credit Crunch and Affiliate Marketing”

  1. Credit Crunch » Credit Crunch and Affiliate Marketing, on October 7th, 2008 at 11:48 am Said:

    [...] credit report authority wrote an interesting post today onHere’s a quick excerpt A downturn in the economic cycle is the ideal time for internet marketers and affiliate sellers to up their game and focus on these new opportunities. It is easy to make the assumption that, with people starting to think about recession and the economic downturn, no one will want to spend any money but is this the case? I don’t think so. I see it rather differently in fact - I see a whole generation who are used to spending freely, use the internet with alot more confidence than previous gener [...]

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