Using relevant content to boost SEO

Posted on October 15th, 2008 by Jay

If you have done any reading on SEO (Search Engine Optimisation) then you’ll have heard the term “relevant content” being bandied about. “Google loves relevant content” is the new mantra - lets all chant together and our pages will magically rise up the searches … or maybe not.

The more reading I do on SEO (and I have done alot over the last 2 years!), the more I see people confusing “content” for “relevant content” - you see, there IS a difference!

For my affiliate sites, SEO and relevant content are extremely important because I am using datafeeds that are also being used my countless other affiliate marketeers. In theory, if we all used the same data in the same way we should all be ranked in exactly the same place in the search engines - but this doesn’t happen so why?

Part of the answer is including relevant content in your site to make it stand out from the competition. Google increasingly uses algorithms that try and guage how relevant the content on your site is as well as checking the quality of the links in and out of the site itself. In otherwords, if you have a well-stocked website with focused material that is all relevant to the theme of the site itself AND you have links to and from several other websites of similar quality, Google is going to LOVE you! And if Google loves you, then you get lots of lovely traffic.

So, lets take a look at a real life example - I recently launched a football boot price comparison website and submitted a sitemap to Google. 1 week later and it is starting to show in the google index (51 at the time of writing) and lists 2nd on page 1 of google already! Its a lucky hit on a misspelling (cheap football boots vapours) however at this stage we’ll take what we can!

How do I know all this information by the way? Well, like any clever affiliate marketeer, I use Google Analytics to track traffic in and out of all my sites. Its free, very simple to get started but incredibly powerful as well. Highly recommended :)

Back to the football boots site then - I have started adding content pages on the major types of football boot makes and models. Each content page is well inter-linked and I plan to throw a couple of external links out from this site to another football boot site and bring a couple back, just to add to the relevancy of the overall site. Check these pages for examples:

Nike Tiempo Air Legend II

Adidas Predator Football Boots

Notice how the pages link back and forth and all end with a link to the relevant product pages? These pages are called landing pages and are specifically set up to attact targetted keyphrases and keywords entered into Google. See if you can spot the keyphrases I am aiming at!

What this means is I now have a site that has several landing pages that are unique to my site and that set me apart from all the other affiliate marketeers using the same data feeds as me. By using Google Analytics, I can monitor the effectiveness of these pages, making tweaks if necessary as well as adding more landing pages down the line.

And thats the benefit of using relevant content as an integral part of your SEO plans. Good luck!!

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Filed under: Sport

« Credit Crunch and Affiliate Marketing End of week 4 and the money has started coming in. »

3 Responses to “Using relevant content to boost SEO”

  1. End of week 4 and the money has started coming in. | Market My Life - An experiment in making money online, on October 21st, 2008 at 10:27 pm Said:

    [...] I revisiting the sites to make some tweaks. In the meantime, as per the previous article on “relevant content for SEO“, I have been adding relevant content pages to a couple of the more recent sites as well as [...]

  2. The Rich Punk, on October 24th, 2008 at 7:07 am Said:

    The Rich Punk…

    The marketing mindset that will allow you to finally start earning the levels of income you need so you can quit the day job and go full time online….

  3. affiliate marketing, on October 31st, 2008 at 8:41 am Said:

    affiliate marketing…

    Interesting post. I’m going to setup your feed in my RSS reader….

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